Posts in the "Marketing" Category

  • What are the ways to enter international marketing? Similar Choices Well, in theory you have the same options in marketing internationally as you do in domestic marketing. There are many different ways to market to your foreign prospects. … And this is by no means a complete list. There seems to be new phrases coined [...]

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  • Export marketing is a serious issue for most growing companies in today’s interconnected global economy. Whether to export or not, where to and how to, are the major questions for companies willing to expand their international markets. Export marketing is not just a process to find buyers/importers and approach them with the expectation of export [...]

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  • This white paper introduces the common challenges in channel marketing campaign design, and provides proven ways of avoiding marketing inefficiencies and unnecessary costs. Partner campaign tracking and performance measurement solutions are currently offered by very few marketing companies. Because this market trend is still very new, you must carefully study each solution and each marketing [...]

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  • As a VP of marketing, Director of marketing, or sales executive you are well aware that even the best-planned marketing efforts can fail, and thorny economic times have only compounded the aggravation. Youve been strained to cut your marketing expenditures significantly at the same time youre expected to accomplish more. This white paper introduces the [...]

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  • MarketingMany people believe that marketing is a set of ways of selling your product or service. However, this is a very limited view of marketing. Marketing involves creating customer value by delivering customer satisfaction. Every effort and activity that is carried out to create the customer value starting from creating awareness of your product to [...]

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